A digital strategy is the process of deploying select online initiatives to help realise your business objectives, opportunities and vision. It can include a combination of several initiatives – from workshop planning to email marketing – the challenge is identifying which initiatives are best suited to achieving your goals and creating an effective implementation roadmap.
Whether it’s increased exposure, more traffic to your website or specific initiative based campaigns, all successful digital marketing efforts require clearly set targets and goals. Once aligned, we create an action strategy specifically designed to achieve the targets that have been set, providing you with confidence and driving the results you seek to achieve.
Improving Website Conversion Rates
Specialists in improving website conversion rates and performance
We have a team of digital marketing consultants and website designers who are experts in reviewing and analysing website performance and providing clients with detailed reports of small but critical changes that will improve the conversion rates.
If your website is getting high traffic levels but not bringing in sales or enquiries then we can advise you on what needs to be done.
In essence, there are numerous ways in which we can help you get more from your website and increase your website conversion rate.
Analytics offers great insight into how people are interacting with your digital platforms. We set up analytics on each of our projects, if it isn’t already in place, and we use this insights to make informed alterations to the website or app in order to achieve results such as increased purchase conversion rates and driving people to more sections of the website.
Email marketing is an essential part of the digital marketing mix. It is an economical and highly accountable way to reach your target audience.
Optimised Email Newsletter Designs
You are probably familiar with the sentence ‘right-click here to download images’. As default both the software and web based email clients strip out the images. This can have a negative effect on your call to actions and the clicks through to the website. We have vast experience in optimising the design for email marketing. The email marketing platform that we use allows us to view the email across all the different email clients i.e. Outlook, Hotmail, Gmail and Yahoo. We use this tool to test and refine the design of the newsletter.
Email Newsletter Best Practice
All of our email newsletter designs adhere to best practice guidelines and include:
- Links to a web version and a text version
- Clean html
- Alt tags for all images
- The correct balance of images and html
Pay Per Click Management
Pay per click (PPC) advertising, if managed correctly, is one of the very best online marketing methods that is currently available to any business with a website.
Pay per click advertising is an innovative marketing method that only displays your advert when people search for your products or service.
What is more, you only pay for the times when someone actually clicks on the advert and goes through to your website – there are no costs for the advert to appear.
Stormbox have industry-qualified specialists who understand every aspect of the pay per click management process and will work with you to:
- Research your market and find the right keywords and key-phrases
- Write innovative and targeted adverts to ensure maximum click through ratios
- Create targeted, compelling landing pages for each campaign (if necessary)
- Analyse how each change affects your campaign performance and make necessary modifications eliminate and add keywords according to how they perform
- Increase or decrease cost per clicks as needed to maximise your ROI
- Focus on the ads/terms that convert the most and cost the lead
In essence, we will work with you to ensure your pay per click marketing campaigns are a success from the start and continue to maximise ROI.